One striking example of this is when people have what is called Persistent Genital Arousal Disorder (or PGAD). On the other hand, subjective sexual arousal refers to one’s perception of whether they are sexually aroused, ‘turned on’, or ‘in the mood.’ Although subjective and genital arousal typically occur at the same time, sometimes they do not. Genital (or what us sex researchers sometimes call physiological) sexual arousal includes feelings of the physical changes that occur when the body is oh-so anticipating sexual activity (e.g., genital fullness or swelling, sensitivity, and/or lubrication-all those sensations ‘down there’ and in other sensitive places). Sexual arousal is actually made up of at least two components, which can (but do not always) occur at the same time. The process is more complicated than many think. “ What?” you might be asking yourself right now. However, this is not the case for everyone, in particular when genital arousal is persistent and unwanted. Everything seems to jive, and this combination of events can make us feel alive and alert. When we are sexually aroused (or ‘turned on’), we think sexy thoughts, we see sexiness all around us, and we experience delightful sensations in certain parts of our bodies. When we think of sexual arousal, we typically think of something that is primarily pleasant and enjoyable.